characteristics of web use
Easy Move Berlin has two different types of potential clients. Locals whom are most likely to be using mobile. Probably on their way to somewhere. The other type are people who wish to relocate to Berlin. They are most likely to reading this on desktop. Consuming the information in great attention.
Finding the way not to be seen as brokers. Building trust and credibility within potential clients as a new business that does not guarantee success. Getting clients to pay upfront.
Couples who work full time and don’t have the time to search for an apartment. People who have immigrated to the city a while ago and find it difficult to find an apartment. Families and couples who live aboard and want to relocate to Berlin.
Stage one was finding potential clients and providing the service for free for the first five clients. Stage two providing the service in 50% discount. This lead to building clients who tell about the service to others potential clients. Facebook recommendations and tags by clients was part of the strategy that lead Easy Move to more clients.